Online Entrepreneur, WordPress Developer, Logo Designer, Surfer Dude

Free vs Paid Digital Goods

I may be a little late, but I just read an old post by Justin Tadlock, Screw the Premium Theme Market. It’s not as abrasive as the title would have you believe. Basically, he makes a case for free WordPress themes versus the premium market. He makes some valid points — there are several free themes that are of equal or better quality than the so-called premium themes. However, the post is obviously biased (as most popular posts tend to be) towards the free market.

After attending a few WordCamps, there seems to be a divide of people in the WordPress community. Those that believe everything related to WordPress should be free, since the platform itself is free, open-source software — and those that have made a business around the platform.

Giving away everything is cool and all, but I prefer to pay the rent. Perhaps, if I was still single and lived in my parents basement with no hobbies other than 0100111001011, then I would be more apt to give all of my creations away. I don’t think it’s too much to ask for a little compensation for a lot of hard work and skill that comes with the price of an education. Call me crazy — or greedy — but I want some coin for my work.

That being said, I’m not opposed to giving some stuff away — as can be seen via the Structure Theme, Verbage Theme and Blissful Blog. By giving away killer products for free, people are more likely to pay for the “premium” product with enhanced features and support when they want a little more ooomph! Not to mention that giving away quality products for free will generate a buttload of traffic for your site.

Free = Worthless

People tend to associate free with worthless. While that may not always be the case, it often is. Sometimes it’s not worth the time it takes to sift through the mountains of free crap to find the diamond in the rough. Some people genuinely want to pay for a product because of the perceived quality attached to a price tag. There are people who exploit that fact, but they won’t last in this market. On the other hand, there will always be a market for quality products and service.

No respect for free.

Which clients are the easiest to work with? The clients that want everything for nothing, or those that are willing to pay for quality? Almost always the clients that are willing to pay are the easiest to work with — because they respect your work and your time. When you offer cheap or free services and products, there’s no respect. That goes both ways. I’m not exactly eager to provide a lot of help to people that have downloaded my free products — sorry.

So, if you offer a quality product and/or service online that people are willing to buy, why wouldn’t you want them to?

The Value Of A WordPress Theme

Not so long ago, I worked for a large interactive agency serving fortune 500 companies. The agency specialized in creating content management systems (CMS) for custom websites — which brought a particular amount of value to their services. So much value in fact — they charged millions of dollars for their web design and development services. Most the money was placed on the value of the client having the ability to easily change the content of their site.

The internet has evolved over the past 3 years. WordPress has brought content management to the masses. What used to take a large agency with a team of employees to create, can now be achieved by a single designer and developer with enough talent, time and ambition. That doesn’t mean it’s easy. Far from it. However, it’s now attainable for a couple guys in a garage to compete with the big boys. That’s exciting for a lot of people, including me.

Now the WordPress theme market is becoming increasingly saturated. It seems a new theme shop opens every day. With that kind of saturation comes competition — and unfortunately fraud. As a result, customers are becoming more demanding, and you can’t please everybody.

While WordPress themes may not be an entirely custom website solution, the option is available with some fairly minor changes. So I have to say, paying less than $100 for the functionality of a million dollar site still seems like good deal to me. No website is going to build itself, but a WordPress theme comes damn close. That’s more than a good value — it’s practically a miracle, man. So, enjoy what WordPress and themes have to offer. A couple years ago most website owners paid $100 every time they wanted a sentence changed on their site.

All Of Which Are American Dreams

I’m a Rage Against the Machine fan. I consider myself to be somewhat anti-establishment. A few years ago I probably considered America an evil and corrupt nation. While it’s far from a perfect place, the American Dream isn’t evil. I’m not talking about a white picket fence in suburbia with a beautiful family and successful career. I am talking about the abundance of opportunities available at our finger tips. In comparison to much of the world, it’s amazing to think we have anything to complain about. It’s even more amazing to think of the amount of American’s that fail to take advantage of these opportunities. Which, is why I believe some cultures harbor disdain for us. Not because of what we have — but because of the opportunities available to us that we don’t act upon. A large portion of the population are lazy, ignorant sheep. That’s a crime considering the opportunities available to us.

This is still one the greatest nations in the world. It’s time more of us start taking advantage of it. Not by exploiting the system, but by utilizing our resources. The American Dream doesn’t come without hard work, but it’s out there. And most of the world would die for the opportunity to work hard for the American Dream.

Simple Slideshow Plugin

I didn’t think one existed. I’ve searched high and low for an ultra simple jQuery slideshow plugin that easily displays the post images from my WordPress gallery. Unfortunately, most plugin developers are horrible designers. The internet is littered with WordPress slideshow plugins featuring overly complicated options, text overlays, annoying transitions and ugly styling — until I stumbled on to Portfolio Slideshow. This plugin is a dream come true for designers! Finally, I can easily display just my images with an elegant fade transition. Here’s an example (with some very minor style changes):

[portfolio_slideshow]

An Aspiring Actor And Writer

That’s what my brother is. Elliott abandoned his education as a Dentist to pursue a career path that is laughable by most. To top it off, he recently moved to Los Angeles with his wife — an editor. Apparently it’s a stupid decision to follow your dreams. At least it seems 99% of the world’s population would have you believe so. In my opinion, it’s a bold move that’s so crazy it just might work.

Having a little experience in “crazy” life decisions myself, they only ever seem to work out for the best. They have been in LA just over a month and Elliott has already scored some paying acting gigs and landed a part time job as a Vet Technician. Meanwhile, his wife Tiffany has been killing it with her freelance editing services, www.writewordedit.com. Elliott has been writing religiously about his new experiences and thoughts on his new site, www.elliottcmorgan.com. So check it out, and wish him luck for his next audition! He’s got the talent and the ambition — it’s just a matter of time before you see his mug on an episode of Law and Order.