Details

Spookees are a generative art brand that invites users to participate in its evolution. The features randomly generated, minimally designed and animated iconographic skulls. I designed and developed the art, website, generative engine, and all the technology behind the brand.

A unique brand
of generative art.

I designed hundreds of elements (or traits) in terms of creating different heads, eyes, noses, and mouth shapes. Then, I developed code that randomly combined the various shapes to form unpredictable results and unique characters from millions of possibilities. I used color as a form of rarity — so each design that features one or more colors is considered a “rare” character. Additionally, I animated various elements using CSS code that is embedded in the SVG vector file format of each animated character. Also, each character has random textual traits — like their resurrection date and cause of death.

Once I established the art direction, I built the website that allows for others to participate in the fun. On the website, users can resurrect Spookees from their graves, save them to the gallery, or even order the unique characters on merchandise. I integrated the website and art engine with print-on-demand APIs that allows for immediate ordering and printing of newly generated art.